Search Engine Optimization
Bookmyleads Search Engine Optimization is primarily used to rank your site on the top search results for certain keywords that are recurring within a specific industry. Understanding the workings of a search engine is key to optimizing it. Before diving into the SEO process, it is important to understand both crawling and indexing
Social Media Optimization (Maintenance)
Social Media Optimization (SMO) uses social media to promote your brand and connect with your audience. It also helps to create a loyal customer base. Social Media Optimization (SMO) is not advertising. It’s a social media promotion that uses posts and videos. The brand’s authenticity is built by this informal, constant interaction with its audience. Social Media Optimization can be performed on any social media platform, including Facebook, Twitter and Instagram. Social Media Optimization does the following:
Boost brand’s credibility
Organic Lead Generation
Online visibility – Enhanced
Increases customer-audience base
Types of SMO methods
Posters
This is the most popular type of social media post. If done creatively and in a unique way, image posts can be extremely effective. The strategy includes providing behind-the scenes images and lifestyle photos of company culture to increase brand visibility. The strategy for promoting a new venture is different. It primarily focuses upon building credibility through engaging concepts and styles.
Storied Images
Reposts by Employees
Posts for Education
Influencer posts
User-generated Content
Newsjacking(TrendingHoliday Posts)
Video
Strong videos send a loud message. You can use videos in many formats, from short clips to long films lasting up to 10 minutes. Video is not only a medium that promotes your brand but also raises the company’s standard by displaying your personality to its viewers. It’s often said that video marketing with social media is the best type of digital marketing.
Gifs
Gifs, also known as the “Moving Images”, are a way to transition between Images and Videos seamlessly. Gifs are a simple way to get the message across. If a company undervalues its importance, they risk losing a major form of promotion.
Google Hotel Ads
Google Hotel Ads displays hotel rates on desktops and tablets. It also compares to Online Travel Agencies (OTAs) directly. Google Hotel Ads removes the need for OTAs like MakeMyTrip, Goibibo and others. This makes it easier for hotels to avoid broker fees and allows the OTAs to take credit for their service. This allows you to contact your customers in the future and gives you control of their data. If you’re still sceptical, take a look at the platform’s ability to boost traffic to your hotel.
Flipkart Advertising
Digital is a modern tool that can be used for any purpose. Flipkart offers complete commercial advertising services that enable brands to connect with potential customers. They can help you provide various advertising solutions that will allow you to connect with potential customers. Flipkart advertising allows advertisers to compete with other companies and is one of the most efficient advertising e-commerce platforms. This service allows you to keep track of awareness as well as consideration for purchase.
Different types of Flipkart Ads
Display ads
These ads are also known as premium ads on Flipkart. Display ads give you better visibility, recognition, and reach for the advertisements. Your ad will be placed on the Flipkart homepage, at the top and centre, where potential customers would see it, as well as on the site’s homepage.
Product Listing Ads (PLA).
Searches are a common way for customers to find the product they want. PLAs are added to the search results of potential customers. These ads look exactly the same as the results, with the exception of the invitation. This provides customers with a discrete experience.
Attach ads
This advertising format can be used for short-term sales cycles. To increase brand visibility, attach ads can be displayed. These ads are displayed to customers as they prepare to buy a product. This could increase the likelihood of cross-selling.
Amazon Advertising
Amazon Advertising is one the most effective advertising platforms. It helps advertisers stand out from their competition. Marketing Services, like Facebook AdWords or Google AdWords, provides inventory to Amazon Sellers via Biding. This creates a market for sellers to compete against their competitors for impressions and the willingness to pay
Amazon Advertising Types
Headline Search Ads
Amazon’s search results display headline search ads prominently above the rest. This placement can increase the likelihood that holiday shoppers will see your products and can drive traffic to your listings.
Sponsored Ads
There are two types of sponsored ads: Sponsored product ads and headline search ads. These ads are Pay-per click advertisements, where the amazon seller pays if the shopper clicks on the ads. These ads allow sellers to promote their products on the relevant search result pages, which will in turn help them get high performance.
Display ads
Display ads are a type of pay-per-click advertising that allows Amazon sellers to promote their ads on Amazon-owned or operated sites. It will increase website traffic automatically.
Whatsapp Marketing
Whatsapp marketing allows brands to reach customers that they otherwise wouldn’t have access to. Whatsapp marketing enables us to communicate only in text form with 1500 characters. You can also attach media attachments of 2 MB video and 2 MB audio and 2 MB images, V Cards and Maps. Whatsapp marketing is the most popular marketing strategy because of its wide variety of topics.
The low investment required for lead generation through Whatsapp marketing has proven to be very effective. The communication channel is fast and direct as the user responds much quicker than other social media.
The delivery timing is essentially higher than any other marketing activity, and the delivery ratio also emerges at 90%. It should be entertaining or useful to the audience. It is easier to convey the message if you include a personal touch.
Email Marketing
Emails can seem obsolete and irrelevant. Emails may seem outdated and of no importance, but they are still the most traditional form of communication. Email promotion has new meaning if it is done right away and does not become spam. This is bookmyleads preferred Email Marketing strategy.
A smart email marketing strategy
Smart email marketing strategies start with acceptance. You might get an Email ID and then send a lot of mail. But are they serving your needs? Is the Email acknowledged by the recipient or marked as spam? Smart Email Marketing strategies include obtaining permission and accepting the request. This is to ensure that the recipient wants to receive company emails. This can be done by giving away useful freebies to visitors to the website. Building trust is the first step. Eventually, this will lead to expectations in the form of follow-up Smart Emails.
Smart Email Marketing Strategy
Smart email marketing strategies start with acceptance. You might get an Email ID and then send a lot of mail. But are they actually serving your needs? Is the Email acknowledged by the recipient or marked as spam? Smart Email Marketing strategies include obtaining permission and accepting the request. This is to ensure that the recipient wants to receive company emails. This can be done by giving away useful freebies to visitors to the website. Building trust is the first step. Eventually, this will lead to expectations in the form of follow-up Smart Emails.
Bulk SMS Marketing
BSMS allows users to directly approach their devices. The customer does not need to have access to social media to receive the message, unlike social media marketing. This marketing strategy is cost-effective and highly effective in reaching potential customers. SMS marketing plans can be customized to suit both domestic and international customers. Customers can receive reminders, offers, coupons and services at any time.
Types of SMS
bookmyleads excels at the following SMS marketing strategies
Promotional SMS Bulk Promotional SMS
Marketing can be used to market any business. The SMS marketing tool can be customized to suit any company’s needs, whether it is a start-up business or an established corporation. This tool is highly quantifiable and will deliver great results.
Transactional SMS
This type of SMS marketing offers you a lot of freedom and independence. You can design, build and host your own SMS applications. Multiple Gateway connectivity with major mobile operators is required to provide a seamless transactional text messaging experience to the user.
International SMS
The campaign is designed for businesses and marketers who have a large need to send international messages. It seamlessly works with all network providers and time zones. This is ideal for any industry that has a global customer base and not just domestic customers.
